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Claudia Imhoff

Welcome to my blog.

This is another means for me to communicate, educate and participate within the Business Intelligence industry. It is a perfect forum for airing opinions, thoughts, vendor and client updates, problems and questions. To maximize the blog's value, it must be a participative venue. This means I will look forward to hearing from you often, since your input is vital to the blog's success. All I ask is that you treat me, the blog, and everyone who uses it with respect.

So...check it out every week to see what is new and exciting in our ever changing BI world.

About the author >

A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an internationally recognized expert on analytics, business intelligence, and the architectures to support these initiatives. Dr. Imhoff has co-authored five books on these subjects and writes articles (totaling more than 150) for technical and business magazines.

She is also the Founder of the Boulder BI Brain Trust, a consortium of independent analysts and consultants ( You can follow them on Twitter at #BBBT

Editor's Note:
More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!

November 2006 Archives

Yep -- it's the Saturday before Thanksgiving and I have much to be thankful for. Here are just a few that bubble to the top of my list...

1. Last week, I gave a keynote address at a banner TDWI conference in Orlando. Not only was I thankful for the opportunity to address the large number of attendees but, at the end of my talk, Dave Wells, TDWI's Director of Education, named me a TDWI Fellow. It is quite an honor -- I was deeply touched and rendered speechless (rare for me). To read more about the keynote and the honor, read Eric Kavanaugh's article.
2. I have worked with some outstanding vendors this year - writing white papers, advising on positioning,and messaging, giving my thoughts on product direction, and so on. The BI technological environment is very healthy and extraordinarily innovative. I am thrilled to be a part of it.
3. My clients have also been amazing -- they have given me the opportunity to act as their "trusted advisor" and mentor -- what a position of confidence -- one I take very seriously.
4. I have worked with some of the brightest minds in our business -- Colin White, Ron Powell, Shawn Rogers, Wayne Eckerson, Dave Wells, Jonathan Wu, Richard Winter, Sid Adelman, Steve Hoberman, and many others. Thanks to all of you for sharing your knowledge and helping me understand the ever-changing BI world!
5. My final thanks goes to my family -- Dave and Jessica -- who put up with my travel, strange schedule, and long days. They make it all worthwhile. I love you both.

So -- what's on your thank you list? Post a comment to let me know.

As always -- Yours in BI (and turkey) Success!


Posted November 18, 2006 1:42 PM
Permalink | 4 Comments |

OK -- I know it is only November 6 but I am already starting to panic about what gifts to get my family and friends. For some reason, both groups tend to be tech-lovers -- they just have to have the latest gizmo or widget.

Here's where you come in. I need your help in sniffing out the coolest techno-gadgets and still remain solvent.To get you started, I have listed a few ideas that I have come up with...

Ah -- the holidays. Time of good cheer, egg nog, mistletoe, and the trauma of finding just the right gift for the technologically savvy person on your holiday list. Man, I hate this time of year...

If you are like me, you end up tearing your hair out around December 23 because you just can't find THE gift -- the one that everyone would just die to get. You begin to hyperventilate and buy something -- ANYTHING -- just to get it over with!

OK -- here are some suggestions (IMHO). I am depending on you to come up with the rest of the list of "must-haves" this holiday -- PLEASE!

1. First on my list has got to be the latest from Apple Computer. Yes, they have done it again with the iPod -- this time it is the ultra-small iPod Shuffle. Here is what Apple has to say about the newest member of the family: "The world’s smallest digital music player and just $79, the 1GB iPod shuffle lets you wear up to 240 songs on your sleeve. Or your lapel. Or your belt. Clip on iPod shuffle and wear it as a badge of musical devotion." I visited my local Apple store this weekend to see the shuffle first hand. I have to say, it pegs my "cool meter" -- only 1.62 inches long, about half an ounce -- and you can listen to music for up to 12 continuous hours.

2. Powers of 2 Clock - $24.50. A gift for the programmer-type geek. The Powers of 2 clock tells time using binary code -- yes, binary code. You have just got to see it to understand it. Granted, it not for the non-programmer like me but I have friends that would love it. I found the silver and blue version quite fetching.

3. Now here's one for the times -- The USB Missile Launcher (you may know it as the USB Rocket Launcher, USB Air Dart, or USB Powered Air Darts). This little gem is a "state-of-the-art deterrent against those bored and aggravating individuals that loiter around your desk when there’s nothing better for them to do." I am not making this up. The Missile Launcher holds three foam missiles -- which the manufacturer keeps reminding us are completely harmless. You adjust the direction and angle of the launch by either moving the arrows on your keyboard or moving the cursor of your mouse. They also suggest that you crank up the volume on your computer-- apparently the sound effects are pretty impressive... Once you have located your target (e.g., the guy that wants your job), the Missile Launcher fires the three foam missiles one after another when you hit the 'Fire' button! All this fun for just $55.

4. And for those of you that really want to go to the extreme (I am not making this up either) - For a mere $3,899, the James Bond 007 TX Spy Gear bundle VGN-TXN007. Sony's tribute to James Bond can be used to "Gather intelligence on your next assignment with the limited edition, serialized James Bond 007 TX Spy Gear bundle". The bundle consists of (according to the web site): a sleek, portable Vaio TX, a Cybershot DSC-T50 camera, an aluminum carrying case and display privacy filters. Just to top it off, it also comes with a unique welcome letter and serialized glass photo certificate that corresponds with the Vaio notebook. Now all you need is the spy coat and sunglasses...

OK -- now your turn -- what's on your list this holiday season? Cameras, video games (Halo 3 won't be out until next year), computers, PDAs? All are fair game and I need help!

Yours in BI and gift-giving success.


Technorati Tags: techo-gadgets,techno-gifts

Posted November 6, 2006 10:27 AM
Permalink | 2 Comments |

Business acronyms -- ya gotta love 'em. I ran across an article on these TLAs (some are FLAs) and thought you might want to brush up on these for your next meeting with the CEO...

If you are NVQ or CC, these little gems could save your job. Here they are directly from the article. (My personal favorites are BHNC and PURE.)

1. A2O (Apples to Oranges): A comparison of dissimilar things; an inappropriate comparison. "I think we should ignore Smith's suggestion; the analysis is totally A2O."

2. B2B (Business to Business): Marketing-speak for a business supplying another business, as opposed to consumers or government. "They're strictly B2B, so you won't find their products in retail stores."

3. BHNC (Big Hat, No Cattle): Adapted from cowboy parlance. Used to describe someone who is all talk and no action, full of self-importance, and/or a poser. "She brags about her 'fabulous' job all the time, but she's BHNC."

4. CLM (Career-Limiting Move): A move that blocks your career path, or gets you fired, as in: "Wow, he made a real CLM when he showed up an hour late for the big pitch meeting."

5. CTD (Circling the Drain): Something that is on its last breath and about to die. Possibly related to disposing of a dead pet goldfish or a similar flushing-something-down-the-toilet scenario. "We all know the project is CTD, so most of us have started looking for new jobs."

6. FUD (Fear, Uncertainty, Doubt): A marketing tactic used by companies (often computer-related), FUD is used to scare consumers into staying with their product instead of trying the competitor's new product. "You could go with Company B, but their servers might crash on you."

7. MEGO (My Eyes Glazed Over): A sign of extreme boredom. "I had a serious case of MEGO after that accounting presentation."

8. PEBCAK (Problem Exists Between Chair and Keyboard): Tech-speak used when the "problem" is within hearing range. "I took a look at her machine and it's clearly a PEBCAK situation," said one technician to the other.

9. PURE (Previously Undiscovered Recruiting Error): A new employee who isn't working out as well as expected; an employee who looked good on paper but isn't cutting it on the job. "The new assistant buyer is definitely a PURE. Her qualifications are stellar, but she's so rude!"

10. WIIFM (What's In It for Me?): A key question in communication. People aren't going to be interested in hearing your pitch if they can't see what's in it for them. "Jones completely failed to sell the new PR campaign. The client just didn't see the WIIFM factor in his pitch."

Oh -- don't know what CYA, NVQ or CC stand for? Why, Cover your A--, Not Very Qualified and Completely Clueless, of course...

Got any others? That's what the comments section is for.



Technorati Tags: Business Acronyms

Posted November 3, 2006 8:03 AM
Permalink | 2 Comments |