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Claudia Imhoff

Welcome to my blog.

This is another means for me to communicate, educate and participate within the Business Intelligence industry. It is a perfect forum for airing opinions, thoughts, vendor and client updates, problems and questions. To maximize the blog's value, it must be a participative venue. This means I will look forward to hearing from you often, since your input is vital to the blog's success. All I ask is that you treat me, the blog, and everyone who uses it with respect.

So...check it out every week to see what is new and exciting in our ever changing BI world.

About the author >

A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an internationally recognized expert on analytics, business intelligence, and the architectures to support these initiatives. Dr. Imhoff has co-authored five books on these subjects and writes articles (totaling more than 150) for technical and business magazines.

She is also the Founder of the Boulder BI Brain Trust, a consortium of independent analysts and consultants ( You can follow them on Twitter at #BBBT

Editor's Note:
More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!


February 2007 Archives

I recently complained to my husband that I couldn't keep up with all the marvelous and innovative ways that people are using technology there days. Take Web 2.0 for example. Do you know what it means? Do you understand the ramifications it generates? Do you see how you might use it? Do you understand how YOU will influence it?

Don't know? Then you'll like the YouTube video my husband just sent to me.

If you are like me -- a bit challenged in this area -- you may find the following YouTube vignette explaining Web 2.0 useful. Not only is it entertaining but -- golly gee -- even I can understand it.

Web 2.0 ... The Machine is Us/ing Us. It is by Michael Wesch, Assistant PRofessor at Kansas State University.

Yours in BI and Web 2.0 success,


Technorati Tags: Digital Ethnography, Web 2.0, XML

Posted February 12, 2007 3:50 PM
Permalink | 3 Comments |

Ah -- it's early February. The weather is awful, the winter doldrums are in full swing, but there is one bright spot -- the Super Bowl ads. If you are like me, you don't tune in for the game. You are there to see the $2.6 million 30 second ads...

OK -- I admit it -- I am not a great fan of either the Bears or the Colts. And the game was a slog fest in pouring rain. The fans must have wished they were home watching it in a warm, dry room with a 52 inch TV... So what was the high point? The ads, of course. For what they paid for these ads, you had better hope the companies got attention. Here are my favs and raves...

The runaway best ad was run before the first 2 minutes of the game were even played. Many people missed it because it was so early in the game. It was the ad for Blockbuster. If you missed the rabbit and gerbil (hamster?), you missed a truly funny ad. I still laugh every time I view it. Congrats to whatever ad agency came up with that one.

My sentimental favorites? The GM Robot and the Budweiser Dalmatian. Awwwww -- just too cute... The Sprint Broadband and Coke Assembly line were right up there too.

My least favorites? gets my vote for worst ad. Runner ups for worst ads are the Sierra Mist and Emerald Nuts ads. Just not funny...

Most controversial or maybe just strangest? Gotta be the Snickers ad (OK, guys, what was your opinion?)

Most disappointing -- most of the Coke ads. They are usually so clever, funny, heart-warming or something. This year, the majority were just hohum...

You can see all the ads by clicking here.

Wanna see the winners and losers from years gone by? CIO Magazine has an article rating the 10 best and worst over the years. Makes for fond memories... Remember Mean Joe Green?

OK -- now it is your turn. Which ones did you love or hate? Cast your vote in the comments area. Can't wait to see what you think.

Yours in BI success.


Technorati Tags: Super Bowl, Super Bowl Ads, Best and Worst Super Bowl Ads

Posted February 6, 2007 9:42 AM
Permalink | No Comments |