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Claudia Imhoff

Welcome to my blog.

This is another means for me to communicate, educate and participate within the Business Intelligence industry. It is a perfect forum for airing opinions, thoughts, vendor and client updates, problems and questions. To maximize the blog's value, it must be a participative venue. This means I will look forward to hearing from you often, since your input is vital to the blog's success. All I ask is that you treat me, the blog, and everyone who uses it with respect.

So...check it out every week to see what is new and exciting in our ever changing BI world.

About the author >

A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an internationally recognized expert on analytics, business intelligence, and the architectures to support these initiatives. Dr. Imhoff has co-authored five books on these subjects and writes articles (totaling more than 150) for technical and business magazines.

She is also the Founder of the Boulder BI Brain Trust, a consortium of independent analysts and consultants ( You can follow them on Twitter at #BBBT

Editor's Note:
More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!

If you are struggling to define your company's key performance indicators (KPIs), here is a useful bit of information. I recently discovered an interesting website dedicated to identifying KPIs for just about every category you can think of. And it is FREE!

Yes, indeed -- a website described as "The free Key Performance Indicator (KPI) Library is a community of business professionals that provides guidance in identifying and prioritizing the KPIs that really matter for your organization's success." The categories include business, compliance & legislation, environmental, finance, HR, IT, outsourcing, procurement, project portfolio, R & D, supply chain & logistics, and many others. Warning -- you have to register to use the site but I found it quite useful.

The site contains (at the time of this posting) 943 KPIs. Here are a few by name:

Market share gain comparison %
Ad click-through ratio (CTR)
Cash dividends paid
Share price
Perfect Order Measure
Average customer recency
Average number of trackbacks per post
Number of past due loans
% of service requests posted via web (self-help)
Total energy used per unit of production
Cumulative Annual Growth Rate (CAGR)

With each entry, you get a definition, the category it belongs to, and the ability to share it using any number of book marking applications. You can also comment on the KPI and add your own to the listing. As an example, here is the entry for Cumulative Annual Growth Rate (CAGR):

"This tells the story about any company as to what rate the company has grown over years irrespective of consistency in growth YoY basis. A company might have one successful year and then a bad year. If you compare the growth rate YoY basis it may give a different picture and be concluded as lack of consistency in management. But if one looks at the CAGR, it will explain the real growth over years. It is calculated as:

=Power(Revenue Year (n)/Revenue Year(1),1/n) - 1

Where, Revenue Year (n)= n-th year Revenue Revenue Year(1) = 1st year Revenue"

And on it goes...

There are also blogs filled with tips, techniques, most popular KPIS by category, etc. And most pragmatic, you can save KPIs to your own area ("My KPIs") for future reference.

Many thanks to Mirror 42 , a performance management company, for initiating this website. Check it out. I think you will agree that it is a most practical and valuable resource!

If you know of other similar websites, please post them in the comments section -- and thanks!

Yours in BI success,


Technorati Tags: key performance indicators, KPI, KPIs, Business Intelligence, business performance

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Posted April 1, 2008 2:41 PM
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1 Comment

It's great to see lists like this and it helps folks get sorted out on what they are going to measure success against. There is a big challenge in the non-profit (NPO) and non-Governmental Organization space (NGO) to develop performance indicators. The challenge is to define a set of output, outcome, and impact indicators that can be measured and then applied to the calculation of ‘success’.

For example, if the goal is for ‘governments to adopt legislation to reach vulnerable families by key community and government services in order to reduce their marginalization’. A number of targets can be identified, such as improved systems for the provision of alternative care, standards, policies, # of social workers, social worker training, etc.

Then there are indicators that can be identified such as % of families that have been reunified, % of vulnerable families receiving free external support, etc.

The challenge is to measure the success of a particular NPO, what one actually ‘delivers’, how it contributes to a larger goal (keeping in mind that you are NOT the only NPO working towards a cause), and the impact it has on society.

There are also accountabilities to donors and internal operational indicators that make up the whole scorecard. The financial ones are a bit easier, such as effective fundraising, reduction in transaction costs, efficient use of operating resources, etc.

Would love to hear of other people’s experiences in this area and how your BI programmes look.

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