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Claudia Imhoff

Welcome to my blog.

This is another means for me to communicate, educate and participate within the Business Intelligence industry. It is a perfect forum for airing opinions, thoughts, vendor and client updates, problems and questions. To maximize the blog's value, it must be a participative venue. This means I will look forward to hearing from you often, since your input is vital to the blog's success. All I ask is that you treat me, the blog, and everyone who uses it with respect.

So...check it out every week to see what is new and exciting in our ever changing BI world.

About the author >

A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an internationally recognized expert on analytics, business intelligence, and the architectures to support these initiatives. Dr. Imhoff has co-authored five books on these subjects and writes articles (totaling more than 150) for technical and business magazines.

She is also the Founder of the Boulder BI Brain Trust, a consortium of independent analysts and consultants ( You can follow them on Twitter at #BBBT

Editor's Note:
More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!

Recently in Your Questions or Comments Category

I got an email recently from a friend of mine about an "evolving corporate office" dealing with a corporation's compliance - The Chief Compliance Officer (CCO). It is an interesting one that may have relevance to your enterprise. After reading the next sections, please add your own comments. Here is the rest of his email.

"Hi Claudia,

The organization chart in your recent B-eye article is missing an evolving corporate office that I think will play an increasing role in business intelligence. Part of the problem is that there is no commonly accepted initials for the CCO (Chief Compliance Officer). In some firms the title is Environmental Affairs, Chief Ethics Officers, Corporate Responsibility or Sustainability Officer. More prevalent in Europe, but you find Alcoa, DuPont and HP filling posts, as well as Starbucks and Green Mountain Coffee Roasters.

The significance is simply that the metrics and reporting associated with this issue is merging with SOX compliance, but right now the metrics work involved is not on the radar of the core business intelligence community. It's being developed by niche players, but I project a growing demand. The biggest reason for the demand isn't bleeding hearts, but tracking business benefits. Cutting waste drops heavily to the bottom line and more opportunities are being explored daily. So when firms like Herman Miller set goals for zero landfill by 2020 from their furniture operations, they generally have to pioneer the related business intelligence as well as the relevant business processes.

I think there is an opportunity to play a leadership role in the broadening beyond-compliance, business world."

As I said, an interesting and perhaps cntroversial position. What do YOU think? I look forward to hearing from you.

Yours in BI success,


Posted April 4, 2005 9:44 AM
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Here's a good one for you. I received this email recently from a client and I need your input. I will not bias this by adding my own--I really want to hear from you. Note that this is edited to protect the privacy of the company and the individuals.
Here is the email:

“I reached out to you via email (after having attended one of your conferences in New York) and reading a lot of your research.

I am the Vice President of [the company]’s Data Warehouse Technology group. My business partner is the business lever of our enterprise data warehouse.

We have accepted a mandate from many of our business partners to facilitate a process for defining a corporate data strategy (CDS). We have agreed to take the lead on helping the corporation develop a CDS, by i) hosting working sessions to move the vision forward, and ii) moving the message up to our Senior Leadership Team (SLT) at [the company].

Specifically, the CDS would address data management on a much broader scale, and it would encompass policies, standards, procedures, roles and responsibilities for data management, corporate data model, process steward, data ownership, meta data management, data quality and standardization over and above what we do in [company name], data architecture, data access, data security and privacy, etc. Currently we are seeking executive sponsorship for our CDS work.

We also thought that it would be important to obtain lessons learned and to talk to some industry experts about our efforts -- what lessons do you know others have learned and what direction/guidance, if any, do you have? We would welcome any input specific to this topic as we believe external validation of our efforts is critical to our success.”

I will be happy to add my own input to this entry later but, first, I want to hear from you. Please comment on this request. You have good ideas and we can all benefit from them.

Thank you!

Posted February 15, 2005 10:37 AM
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