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David Loshin

Welcome to my BeyeNETWORK Blog. This is going to be the place for us to exchange thoughts, ideas and opinions on all aspects of the information quality and data integration world. I intend this to be a forum for discussing changes in the industry, as well as how external forces influence the way we treat our information asset. The value of the blog will be greatly enhanced by your participation! I intend to introduce controversial topics here, and I fully expect that reader input will "spice it up." Here we will share ideas, vendor and client updates, problems, questions and, most importantly, your reactions. So keep coming back each week to see what is new on our Blog!

About the author >

David is the President of Knowledge Integrity, Inc., a consulting and development company focusing on customized information management solutions including information quality solutions consulting, information quality training and business rules solutions. Loshin is the author of The Practitioner's Guide to Data Quality Improvement, Master Data Management, Enterprise Knowledge Management: The Data Quality Approach and Business Intelligence: The Savvy Manager's Guide. He is a frequent speaker on maximizing the value of information. David can be reached at or at (301) 754-6350.

Editor's Note: More articles and resources are available in David's BeyeNETWORK Expert Channel. Be sure to visit today!

Over the past few years we have been evaluating issues, practices, techniques, and proceses for justifying, planning, designing, and managing a successful master data management (MDM) program. Recently, my book, Master Data Management (The MK/OMG Press) was published by Morgan Kaufmann, and is now available.

Now that MDM has been around for a few years, I believe that in order to make MDM programs successful, we need to jump off the hype curve and start considering the real issues that will be faced when attempting to build a reasonable business case and initiate the program. In this book, I look at the business drivers, identify key stakeholder archetypes, review management processes such as data governance and organizational change, and then look at the techniques and tools to make MDM work. I hope that this book sounds intriguing and that you'll geta copy. If youy get a copy and you like it, I would be thrilled for you to post a review at amazon as well!

In addition, I have put together a companion web site to continue the MDM discourse and to provide extra insights as more case studies and success stories emerge. I have the support of a number of great technology sponsors to build the content, and I am definitelty interested in hearing about your MDM ideas also. Please visit the site ( and let me know what you think!

Posted October 28, 2008 8:05 AM
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1 Comment

Hi David,

I am a conference producer, we would like to invite you to be our trainer for a CDI-MDM workshop in May 2009 Sydney. I've sent the details to your email address I am looking forward to your response.



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