I just got a phone call from a telemarketer telling me that my company had a free listing on the "yellow pages on the internet." I told this person that I thought this was kind of a silly idea, and she said, "you know, you go to google and do a search to come up with the listing." I replied, "of course, anyone can go to google and find the company web site, so what do I need a yellow pages listing for?"
By the way, for those of you youngsters: the "yellow pages" used to be a book with many really thin pages, with telephone and address listings sorted by industry category. When someone had a specific need, he or she would take the book off the shelf, leaf through the pages trying to figure out what category their need fit into, and scan down the listings to find an appropriate match. Lots of advertisements on the nearby pages might have helped in that search also. Today those books are still occasionally distributed to your home, and are largely deployed as door stops, contributions to the municipal paper recycling effort, or (in a pinch), toilet paper. I have seen many deployed as soggy rotting piles at the end of a driveway, although I am not sure of that approach's specific utility.
Web pages with telephone numbers, though, can come in any color, and really clever ones might allow you to direclty connect to a provider directly through instant messaging or IP telephony.
Posted October 24, 2008 7:25 AM
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