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IBM Case Study: RTL Nederland and InSites Consulting

Originally published 15 July 2010

Learn how RTL Nederland, a leading entertainment company in the Netherlands, and InSites Consulting, a European-based market research consultancy firm, are using IBM predictive analytics to evaluate the television programmes and increase viewer satisfaction by analyzing, interpreting and successfully responding to audience feedback from social media sources.

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SOURCE: IBM Case Study: RTL Nederland and InSites Consulting


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