BeyeNETWORK: Integrated Web Intelligence and Customer Analytics

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Integrated Web Intelligence and Customer Analytics

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Originally published 12 April 2010

Overview

Malcolm Duckett, Vice President of Marketing for Speed-Trap, explains how they capture – in near real time – behavioral, environmental, experiential and performance data from users as they interact with websites and web applications, enabling companies to personalize the experience that customers have when visiting a website.

SOURCE: Integrated Web Intelligence and Customer Analytics

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