Visual Analytics: Understanding the Impact of Image-Based Media for Digital Marketing (Podcast)

Originally published 14 November 2019

In this podcast, Bill Rand, Associate Professor at the Poole College of Management at NC State, and Gijs Overgoor, visiting scholar from the University of Amsterdam at Poole College, discuss the role of images in advertising. They explain how visual analytics can analyze images to understand their effectiveness. The interview is conducted by Ron Powell, independent analyst and industry expert for the BeyeNetwork and executive producer for The World Transformed Fast Forward Series. To listen to this podcast, click here.

SOURCE: Visual Analytics: Understanding the Impact of Image-Based Media for Digital Marketing (Podcast)

  • Ron PowellRon Powell
    Ron is an independent analyst, consultant and editorial expert with extensive knowledge and experience in business intelligence, big data, analytics and data warehousing. Currently president of Powell Interactive Media, which specializes in consulting and podcast services, he is also Executive Producer of The World Transformed Fast Forward series. In 2004, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010.  Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). He maintains an expert channel and blog on the BeyeNETWORK and may be contacted by email at rpowell@powellinteractivemedia.com. 

    More articles and Ron's blog can be found in his BeyeNETWORK expert channel.

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